DHX Media appoints Maarten Weck as new managing director of CPLG

Weck will now oversee all global operations of CPLG, a firm recognised as a leader in entertainment, sport and brand licensing, effective immediately and will report into Aaron Ames, chief operating officer at DHX Media.
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Maarten Weck, EVP & MD, CPLG (hi-res)

DHX Media has named Maarten Weck its new executive vice president and managing director of its wholly owned subsidiary, CPLG.

Weck will now oversee all global operations of CPLG, a firm recognised as a leader in entertainment, sport and brand licensing, effective immediately and will report into Aaron Ames, chief operating officer at DHX Media.

CPLG, a third-party licensing agency, is renowned in the consumer products industry for managing the licensing and merchandising rights for over 40 brands. CPLG’s clients include Nickelodeon, BBC Worldwide, Peanuts, MGM, emoji, Paramount, MGA, Spin Master, Sesame Workshop, Mattel, Line Friends, Ubisoft, Real Madrid and more.

Michael Donovan, executive chair and CEO, DHX Media, said: “We continue to implement changes to strengthen every aspect of our global organisation, and we are confident that Maarten, with his many years of management experience and deep knowledge of the agency business, is the ideal executive to lead CPLG into its next phase of growth. 

"Maarten has strong relationships with CPLG's clients, as well as the leadership skills to energise the CPLG team going forward.”

Weck added: “I am excited to work with the entire CPLG team in a more expansive capacity to help our clients grow their consumer products businesses worldwide. 

"We have an excellent team in place, strong international partnerships, and a growing portfolio of high-profile clients that positions CPLG well to continue on its path of expansion.”

Weck has been with CPLG for over 13 years and was formerly managing director for Northern Europe, the UK, NORDIC, Central and Eastern Europe (CEE) and Benelux territories. 

Weck’s career began after graduating from Hogeschool van Amsterdam with a degree in Business Economics. Prior to working with CPLG, he held management positions with Memphis Belle, the Cookie Company and Keesing. In these positions, he worked with clients in the book, game, fashion and television industries.

He now succeeds Peter Byrne, former CEO of CPLG. The firm has thanked Byrne for his enthusiasm and commitment to the company over the past years.

DHX Brands, formerly part of Mr. Byrne’s mandate, will report to Michael Donovan.

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