Gameloft names Damien Marchi its vice president of marketing - Licensing.biz

Gameloft names Damien Marchi its vice president of marketing

Marchi will oversee all marketing strategies including branding , licensing, PR, consumer and market intelligence, user acquisition, partnerships, content marketing, digital and social channels.
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Gameloft has appointed Damien Marchi as its vice president of marketing.

In his new role, Marchi will oversee all marketing strategies including branding , licensing, PR, consumer and market intelligence, user acquisition, partnerships, content marketing, digital and social channels.

He will work in collaboration with local teams in the 40 countries in which Gameloft is present. Marchi will also play a key role in defining the company’s external communication strategy.

Before joinig Gameloft, Marchi was global head of content at Havas, part of the Vivendi Group, where he was supporting clients and agencies with their content and entertainment marketing strategies.

“It is with great pleasure that we welcome Damien Marchi to our team and to Gameloft’s management committee,” said Baudouin Corman, Gameloft’s executive vice president of sales and marketing.

“His dual profile in the digital and traditional media fields and his experience in entertainment production and content marketing will provide a lot of momentum to Gameloft’s marketing strategy across the globe.”

Marchi added: “I am very proud to be joiing Gameloft at an exciting time in its development. Joining a company with so much talent and sharing my passion for mobile games with the millions of fans that Gameloft games attract every day is an amazing opportunity.”

Gameloft is recognised as a leading name in the development and publishing of mobile games, having produced content for the likes of Disney, Marvel, Hasbro, Fox, Mattel and Ferrari.

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