Genius Brands International has appointed Michael Jaffa, naming him general counsel and senior vice president, business affairs.
Jaffa will report to CEO Andy Heyward, overseeing the negotiating and shaping of business transactions in the areas of development, production, licensing, finance and distribution of the firm's content catalogue.
He will also spearhead the business and legal operations of the Company’s digital channels, Kid Genius Cartoon Channel, Kid Genius Plus for Amazon and the Baby Genius channel.
“As Genius Brands embarks on a year of rapid growth, I am thrilled to welcome Mike, who has a long history of driving profits from the legal sector, on board to lead our business,” said Heyward. “He is a superb executive, who brings an extraordinary pedigree and breadth of experience in entertainment and technology and across production, distribution and licensing, and the entire company is looking forward to working with him.”
“Andy and the team at Genius Brands have created a children’s media company that is poised to compete with the majors, and I am honoured to join in a role that will facilitate the continued global expansion of the Company,” added Jaffa.
Jaffa has previously served as head of business affairs at DreamWorks Animated Television. He also served vice president of legal and business affairs at Hasbro.