Genius Brands appoints new SVP, business affairs

Former DreamWorks and Hasbro man, Michael Jaffa has joined the firm.
Publish date:
Social count:
Screen Shot 2018-03-21 at 14.03.12

Genius Brands International has appointed Michael Jaffa, naming him general counsel and senior vice president, business affairs.

Jaffa will report to CEO Andy Heyward, overseeing the negotiating and shaping of business transactions in the areas of development, production, licensing, finance and distribution of the firm's content catalogue.

He will also spearhead the business and legal operations of the Company’s digital channels, Kid Genius Cartoon Channel, Kid Genius Plus for Amazon and the Baby Genius channel.

“As Genius Brands embarks on a year of rapid growth, I am thrilled to welcome Mike, who has a long history of driving profits from the legal sector, on board to lead our business,” said Heyward. “He is a superb executive, who brings an extraordinary pedigree and breadth of experience in entertainment and technology and across production, distribution and licensing, and the entire company is looking forward to working with him.”

“Andy and the team at Genius Brands have created a children’s media company that is poised to compete with the majors, and I am honoured to join in a role that will facilitate the continued global expansion of the Company,” added Jaffa.

Jaffa has previously served as head of business affairs at DreamWorks Animated Television. He also served vice president of legal and business affairs at Hasbro.


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.