Gustavo Antonioni is to join the recently merged Granada Ventures and Granada International in the newly created role of commercial brand director.
The former Marvel Entertainment and Warner Bros exec will be responsible for driving the global marketing and licensing strategy for ITV's key commercial brands such as Coronation Street, Dancing on Ice and Hell's Kitchen.
He will manage the global marketing team, as well as the brand management and merchandising and licensing teams. He will also be working closely with ITV's marketing and commercial teams.
Antonioni's appoinment follows the recent merger of Granada International and Granada Ventures, ITV's worldwide distribution and licensing arms. Led by Peter Iacono, president and MD of ITV Worldwide, the newly merged division includes the global distribution operations for ITV's theatrical, video, TV, publishing, consumer products and international networks.
"I am looking forward to working with the ITV global team to provide a marketing focus for the development of ITV's sales and licensing activities, and making some of the world's most popular entertainment properties even more successful," said Antonioni.