Jetix Europe has promoted Dan Frugtniet to the position of regional licensing manager for the Central and Eastern European markets.
In this newly created role, Frugtniet will be responsible for licensing the Jetix brand, programmes and characters images in the CEE territories. He will be driving new deals with home entertainment publishers, FMCG market producers, clothing firms and toy producers.
The role has been created in response to a growing demand for licensing products within the region.
Frugtniet will report directly to Maciej Bral, Jetix Europe MD for CEE and the Middle East.
Bral said: "We are pleased to have Dan onboard to help us drive forward key developing markets such as Poland, Russia and Hungary. With his knowledge of the industry we're certain he will contribute to the growing success of the consumer products activity across all our territories."
Frugtniet previously managed home entertainment licensing sales within JCP.