Mattel has appointed Lisa Weger to the role of regional head of consumer products for Europe in a UK-based position.
Weger joins Mattel with a wealth of leadership experience in the consumer products business. Over the past 14 years, Weger has worked at Turner Broadcasting in New York, where she led franchise management, visual branding and licensing for Turner Kids.
Before joining Turner, Weger led the licensing business of Mattel for the markets of Canada and Latin America.
Sanjay Luthra, managing director Europe, said: “Lisa will infuse tremendous energy, strategic expertise and a challenger mindset into our consumer products business, we are delighted to be welcoming her to the team.”