Nickelodeon's Marianne James promoted to VP of Viacom Nickelodeon Consumer Products for UK, Northern and Eastern Europe

James will take on an expanded role leading the consumer products business across Viacom’s UK & Ireland, Nordics, Central and Eastern Europe and Russia (UKNEE) cluster.
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Nickelodeon's Marianne James has been promoted to the role of vice president of Viacom Nickelodeon Consumer Products for UK, Northern and Eastern Europe.

James will take on an expanded role leading the consumer products business across Viacom’s UK & Ireland, Nordics, Central and Eastern Europe and Russia (UKNEE) cluster. 

She previously led Consumer Products and Commercial Partnerships for the UK and will continue her commercial partnerships role for Nickelodeon UK in addition to her new cluster responsibilities. The new role is effective immediately with James reporting into Mark Kingston, SVP, International, VNCP and Alison Bakunowich, SVP, Nickelodeon, UK, Northern and Eastern Europe.

Mark Kingston, Senior Vice President, Viacom Nickelodeon Consumer Products, commented: “Marianne has done an incredible job growing the UK consumer products business over the past five years. As we focus on expanding consumer products in strategic European markets, including Russia and Poland, Marianne will bring her experience, strategic thinking and creativity to these businesses.”

In her role, James will lead retail sales and product category teams, retail marketing and commercial growth strategies for consumer products across the cluster. 

UKNEE is a strategic growth area for Viacom’s consumer products business. 

Additionally, in her UK Commercial Partnerships role, James has oversight of brand and commercial partnerships and sponsorships for Nickelodeon UK, including the successful PAW Patrol Live tour and Slimefest.

Jeannine Lafebre, Senior Director, VNCP Benelux, Nordics, Central and Eastern Europe and Petia Toncheva, Licensing Director, Russia and CIS will continue to directly lead their respective markets with a reporting line into James.

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