RDF ramps up licensing team - Licensing.biz

RDF ramps up licensing team

Angeles Blanco promoted, while new faces include Lisa Simpson and Jane Kennedy.
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RDF Kids and Family has expanded its licensing team, promoting the popular Angeles Blanco and welcoming on board a number of new faces.

Blanco has been boosted to the position of head of international licensing and she will oversee all international licensing activity for RDF Kids brands. She is joined by Lisa Simpson as international licensing coordinator, who joins the team from Target Entertainment Group.

Meanwhile, Jane Kennedy will take on the role of UK senior licensing manager. Kennedy was most recently at BKN as VP of international licensing and merchandise, while before that she was at 4Kids Entertainment as director of international licensing and marketing.

Kennedy will focus on all properties in RDF's portfolio - including Yo Gabba Gabba, Mister Maker and Big Barn Farm - while also developing the UK licensing programme for new Cbeebies pre-school landmark project Waybuloo. Working with her across the whole portfolio will be Emily Briggs, who joins as UK licensing executive from Granada Ventures.

Another key addition to the team is Demi Charalambous who joins as creative services manager. She previously worked at BBC Worldwide as creative development executive.

The licensing team is overseen by Rachel Barke, director of consumer products.

"RDF's Kids and Family division is now in its second year, and experiencing rapid growth, with all our brands enjoying strong UK ratings and international sales," Barke commented. "New series are currently in production for Mister Maker, Big Barn Farm and Yo Gabba Gabba. RDF is also in production on a major new landmark Cbeebies pre-school series for 2009, Waybuloo.

"RDF holds licensing rights for all of these emerging brands. The expansion of our licensing team is in direct response to the strong early performance of existing properties and the future licensing potential of Waybuloo."

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