RMI appoints new head of entertainment

As the head of entertainment, Saphia Maxamed will be developing licensing strategies for the firm’s portfolio of celebrity and entertainment brands.
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RMI has promoted Saphia Maxamed to run its entertainment division.

Maxamed joined the company in 2012 as new business manager. In her role she developed new businesses for RMI, which lead to creating the new entertainment division for the company.

As the head of entertainment, Maxamed will be developing licensing strategies for RMI’s portfolio of celebrity and entertainment brands. She will continue to work with the current roster of clients, which includes Samantha Faiers, Billie Faiers, Ferne McCann, Sanctum Soho and Hardy Bucks the Movie as well as new signings.

Maxamed is also tasked with supporting the licensees and properties at retail, including DTR’s, creating relationships with key partners.

Vicky Kostura, MD at RMI, commented: “I am very happy to announce that Saphia has been promoted to the position of Head of Entertainment. The new title reflects Saphia’s increasingly diverse role both within the department and within the business as a whole. It also recognises the responsibilities associated with the role. Her contribution to driving new businesses for RMI has been invaluable.”

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