Turner Asia Pacific has appointed Vikram Sharma as its vice president of Cartoon Network Enterprises, its regional licensing and merchandising division.
Joining Turner in March, Sharma is tasked with driving sales across the whole region for its branded toys, apparel, home entertainment, publishing and lifestyle products, as well as live events and themed entertainment.
Major franchises and IP under CNE’s management include shows such as Ben 10, We Bare Bears, Adventure Time, The Amazing World of Gumball and The Powerpuff Girls, as well as Adult Swim’s Rick and Morty.
His remit also includes the management of Tuzki, the digital IP across China as well as Warner Bros. Consumer Products, represented by Turner in South Asia.
Ricky Owm president of Turner Asia Pacific, said: “The potential of the CNE business is immense and with Vikram leading the charge, we know it can be realised. We are incredibly pleased to have attracted someone with his track record and have high hopes that fans of our amazing IP and franchises will have products that match their passion.”
EMEA president, Giorgio Stock, who also spearheads Cartoon Network Enterprises for Turner internationally, will work closely with the CNE team in Asia Pacific to maintain consistency and strategic direction for the business outside of the US.
Sharma has held previous roles at Disney across Asia including Singapore and India. More recently he led Disney’s consumer products business in Thailand, a key location for Turner’s CNE business.