Zodiak Kids has welcomed a new CEO in the form of the children’s animation and programming veteran, Benoit di Sabatino.
Di Sabatino joins the business from Moonscoop Group, an independent content business that specialises in the production and distribution of global youth programmes. As co-founder of the group, he was responsible for the creation and production of over 1,500 hours of programming across 100 titles in 160 countries.
Flagship brands that have been produced under his watch include the likes of Code Lyoko, Geronimo Stilton, Titeuf, Tara Duncan and Casper’s Scare School.
In his new role, di Sabatino will lead Banijay Group’s dedicated division for kids’ productions, consumer products, digital content and TV sales. With a global remit, he will oversee and grow one of the world’s largest high-quality kids’ catalogues with titles such as Mister Maker, LoliRock, Totally Spies, Floogals, Secret Life of Boys and more.
Marco Bassetti, CEO at Banijay Group, said: “With a wealth of knowledge in the kids’ business, Benoit was the perfect fit for the role. Having worked across thousands of hours of programming in this genre, he will be a great addition to the team and is sure to take Zodiak Kids to new heights.”
BDi Sabatino added: “Banijay is an ambitious group committed to strengthening the presence of Zodiak Kids in the global marketplace. The business already has an incredibly strong catalogue of high-quality brands and I am looking forward to exploring new areas to bring the business further growth.
“With a vast pool of new ideas, a team of talented individuals and an ever-growing market around us, it is an exciting time to be taking on this new role and building Zodiak Kids as a flagship brand.”