Brand & Deliver has secured a mix of UK and international brand partners to support today’s release of The Angry Birds Movie for Sony Pictures.
The campaign brings together global partner McDonalds with international brands Panasonic, Peperami and French hotel chain Accor, alongside UK brands Frubes, Thorpe Park and train companies Abellio and Northern Rail.
The McDonalds partnership will see the development of an exclusive Angry Birds ‘power up’ app with interactive scan symbols in store and a Happy Meal box takeover.
Available on over 10 million packs, Frubes’ promotion includes a weekly draw to win Angry Birds Movie merchandise, with a grand prize of a family holiday to the Bahamas. The partnership will be supported by a marketing campaign spanning TV, digital, in store activation and PR.
Jack Link’s, manufacturers of Peperami and BiFi, will air a custom animated spot in 11 markets, directing consumers to an online sweepstake for the chance to win holiday packages and screenings using the tag line: The Official Stunt Animal of The Angry Birds Movie.
In addition, Peperami & BiFi are supporting the promotion via the use of digital marketing within the Angry Birds 2 game and the new Angry Birds Action game release.
Thorpe Park will use Angry Birds signage and screens playing the movie trailer, while the Accor partnership will see Angry Birds plushes placed in rooms across the hotel network.
“The Angry Birds Movie will have huge global appeal and these eight brands together give us considerable scope to promote the film to UK and international audiences.” said Richard Barnes, head of partnerships at Brand & Deliver.
Peter Taylor, managing director of Sony Pictures, added: “This is a powerful network of high profile partnerships that will showcase the much-loved Angry Birds characters as they finally get to tell the world why they’re so angry.”