Peppa Pig drives year-end financial growth for Entertainment One

Entertainment One, has revealed that its family division revenues have ‘zipped higher in its last financial year’ spurred by the popularity of its pre-school IP, Peppa Pig.

The company has said that it expects overall sales in the division to have risen 50 per cent in the year to March 31.

Entertainment One has said that Peppa Pig, the animated television show for children “continues to perform well in mature markets such as the UK and Australia, with significant demand for licensed products in China driving further growth in the period.”

The franchise was supported by national broadcast on China Central Television and more than 45bn views on Chinese video-on-demand platforms. The series made its debut in Japan last October and the rollout of consumer product is expected this year.

The results has come with a caveat, however, and eOne cautioned that the ‘retail landscape is affected by Toys R Us store closures in the US and UK.’ The company now expects some impacts for its brands in the short term and is monitoring the situation closely with its partners.”

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