A range of garden ornaments depicting Peppa Pig and her friends took home a double award win at last week’s Glee Gathering, where the new, licensed metal garden sculptures won both the Best of British Award and Best Garden Decoration Award.
Already an official supplier of Shaun the Sheep and Wallace and Gromit garden ornaments, the brand’s new range of Peppa Pig and Friends garden ornaments is offered in partnership with Hasbro.
These fully licenced characters have intricate detail and each ornament is made of metal with springy arms and base allowing them to dance in the wind and provide entertainment for children of all ages. The collection features Peppa, her brother George, Suzy Sheep, Rebecca Rabbit, and Gerald Giraffe.
Steve Perry, head of marketing at Primus, said: “The new Peppa Pig range received an overwhelming response from judges. We have taken great measures to make sure that these products stand out for our retailers. We’re anticipating high demand and hope our new range of merchandisers and incentive offers will be a big hit.”
Each character is available to order separately, and Primus has a fully branded merchandiser deal with a free floor standing unit on each first order, drawing attention to these unique sculptures, which RRP for £24.99. The smaller George pig ornament has an RRP of £17.99.
The company’s other range, Prehistoric Garden Dinosaurs, was also a finalist in the Garden Decoration category. To support retailers, Primus also launched a new merchandisers range at the event, including countertop spinners to FSDU’s and bespoke display stands.