Hasbro and Entertainment One have signed a new partnership with the popular children’s audio system, Tonies to bring its pre-school property Peppa Pig to the line-up of Tonies characters this October. Through the partnership, a total of nine different Peppa Pig stories totaling over an hour of content is coming to the platform this AW.

Peppa Pig is the latest in a line of big launches for the Tonies brand this year, a company that has seen vast success over the last year having engaged with parents and families in search of entertainment during the UK’s lockdown months.

The new launch engages children in the world of Peppa, George and the cast of Peppa Pig with stories including Peppa Goes on Holiday, and George and the Noisy Baby. The Tonies stories will feature a full cast of voices, music, and special effects from the popular TV series.

Launched in the UK in 2018 by Patric Faßbender and his friend and co-founder Marcus Stahl, the Toniebox is an intuitive speaker system that has gone on to revolutionise story time for children. The Toniebox is a screen-free audio toy with simple controls that boasts an interactive way for children aged three to eight to engage with their favourite stories.

Through its growing portfolio of licensed characters, it is fast becoming a favoured route of engaging children with their favourite licensed IP, too. Kids can listen to each Tonie character’s audio content simply by placing the Tonie character on top of the box.

Tonies UK GM Manon Sel, said: “We are delighted to announce this latest addition to the Tonie-Family, which is sure to excite children and fill their homes with even more audio joy this Christmas. The characters of this hit series join our ever-growing line up of both licensed and Tonie-owned figures and bolster our range of audio content.”

Over 14 million Tonies and 1.5 million Tonieboxes have been sold across Europe since the launch and 2020 started with the exciting announcement of the brands’ expansion to the USA – expected towards the end of this year.