Pepsi has debuted its own range of emojis for its new PepsiMoji campaign.
There are hundreds of PepsiMoji characters created by the PepsiCo Design and Innovation Center, spanning themes including food, sports, travel, music and more. The PepsiMoji catalogue is available to download for free on the Apple App and Google Play stores.
Later this month, Pepsi, Diet Pepsi and Pepsi MAX in the US will feature a variety of PepsiMoji designs on bottles, select bottle multi-packs and fountain cups.
"Pepsi is bringing a completely fun, fresh and shareable way for fans to express their emotions, as the brand brings emojis into the world like never before," said Chad Stubbs, VP of marketing, Pepsi.
"From unique five-second TV ads to an interactive Times Square Billboard to nearly half a billion PepsiMoji bottles across Pepsi, Diet Pepsi and Pepsi MAX hitting retail shelves, everyone will want to #SayItWithPepsi this summer.
A series of over 100 five-second TV ads on May 16th will showcase the PepsiMoji characters in the US.
Elsewhere, an interactive billboard in Times Square in New York City will feature the PepsiMojo characters from June 6th and a #SayItWithPepsi Snapchat integration will celebrate World Emoji Day on July 17th.
Following release in markets including Australia, Canada, India, Mexico, Russia and Thailand, the PepsiMoji campaign will roll out around the world across the full Pepsi portfolio – Pepsi, Pepsi MAX and Diet Pepsi/Pepsi Light – throughout 2016.