Perfetti Van Melle teams with Unilever for Chupa Chups ice creams

Confectionery manufacturer Perfetti Van Melle has teamed with Unilever for a range of Chupa Chups ice creams.

The products, including Chupa Chups Calippo Shots in flavours Cherry Banana and Cola Lemon, are set to launch at out-of-home distribution channels across Western Europe in spring 2016.

The deal was brokered by Perfetti Van Melle’s brand extension agency, Beanstalk.

“Chupa Chups as a brand has an incredibly loyal following, with many consumers having fond memories of enjoying our lollipops over the course of many years," said Marta Ballesteros, senior brand manager, licensing at Chupa Chups.

"Our distinct visual identity and range of exciting flavours translate perfectly well into ice cream and we are thrilled to be working with such an expert partner as Unilever on extending our reach into the frozen novelty category.”

Lisa Reiner, managing director of Beanstalk Europe and Asia Pacific, added: “We are delighted to welcome such a significant player as Unilever to the Chupa Chups licensing programme.

"Their extensive experience and leading position in the frozen novelty space, as well as their approach to responsible nutrition, make them an ideal partner to translate Chupa Chups’ distinguishable brand equities and flavours into the ice cream category.”

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