In her session Preparing your Brand for Licensing, she will talk attendees through all they need to know about licensing a brand for the first time.

Perfetti van Melle’s Christine Cool to lead roundtable at Licensing Expo

Confectionary specialists, Perfetti van Melle Group will be leading the new Roundtable Workshops at the upcoming Licensing Expo in Las Vegas.

LIMA has confirmed that Christine Cool, licence area manager of the firm famed for its Mentos and Chupa Chups brands, will lead the roundtable as part of the Licensing University programme at the show.

In a session titled Preparing your Brand for Licensing, Cool will take participants through the steps that need to be followed and the aspects to be considered when a brand is licensed for the first time.

The discussion will take place on June 10th from 10.15am to 12pm.

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