Peter Alexander launches Popeye-inspired sleepwear

Sleepwear retailer Peter Alexander has launched a new World Tour Campaign, which will feature a capsule collection with Popeye and Olive Oyl.

The range features nautical stripes, keeping in theme with the sailorman, as well as old-school tattoo iconography.

The collection is now available for purchase at and at stores with prices ranging from $39.95-$89.95.

Plus, the range spans men’s and womenswear, juniors and babies.

The character brands are officially licensed by property owner King Features through an agreement with the New York City-based company’s Australian agent Merchantwise.

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