Peter Rabbit TV series hops to new territories

Silvergate Media has secured new pre-sale deals for animated TV series Peter Rabbit.

Deals have been secured with ABC TV Australia, France Television, RTE Ireland, SVT Sweden, NRK Norway and Finnish Broadcasting Company YLE, following a deal with CBeebies in the UK.

The series, co-produced with Penguin UK and Nickelodeon US, consists of 50 11-minute and three half-hour specials. It will launch this year in the US, UK, France and Australia. 

A half-hour Christmas Special, Peter Rabbit’s Christmas Tale, premiered in December 2012.

Silvergate Media holds worldwide licensing and merchandising rights for the classic Peter Rabbit property and holds all audiovisual, licensing and merchandising rights for the new series Peter Rabbit worldwide, excluding the Americas and India, which are controlled by Nickelodeon US. 

Mary Durkan, CEO at Silvergate Media, said: “We are incredibly proud to have been charged with re-imagining the world of Beatrix Potter for a contemporary children’s audience and we’re genuinely thrilled that key global broadcast partners are already on board. We look forward to announcing further deals shortly.”

The new animated Peter Rabbit is produced by Brown Bag Films and Executive Produced by Silvergate Media’s Paula Rosenthal. UK writing team Nick Ostler and Mark Huckerby helped define the series with an authentically British voice.

Paula Rosenthal added: “Having grown up with The Tale of Peter Rabbit, developing the property for broadcast has been both daunting and exhilarating. In Peter we found a character to whom children could connect; and in Potter’s world, endless fodder for rich, heartfelt stories of friendship and adventure."

David McCamley, Series Director at Brown Bag films, commented: “To work on a project as beloved as Peter Rabbit was a real honour for us all."

Penguin will be supporting the animation in 2013 with a full publishing programme. Other licensed merchandise will ollow.

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