Home / Lifestyle / Pharrell Williams partners with Yoobi for i am OTHER stationery line

Pharrell Williams partners with Yoobi for i am OTHER stationery line

Stationery company Yoobi has teamed up with singer Pharrell Williams’ creative collective, i am OTHER, to launch its new back-to-school collection.

Rolling out across Target stores nationwide, the Yoobi x i am OTHER partnership spans pens, notebooks, pencil cases and more.

Pharrell Williams said: “The goal of this Yoobi x i am OTHER collection is to inspire kids and give them the confidence to celebrate their uniqueness. We also want to inspire kids to take care of others and give back to their communities.

“When I think back to my time in school, I realise how important having the right tools were in my life which is why I relate to Yoobi’s mission. It is hard enough for a child in a compromised school and educational system to do well. We need to be able to provide them with the tools they need to succeed because education is everything."

Designed to inspire children and to help encourage self-expression, for every Yoobi x i am OTHER item purchased from the collection, a Yoobi item will be donated to a classroom in need in the US.

Ido Leffler, CEO and co-founder of Yoobi, added: “Teachers today have a lot on their plate, and together with Pharrell and i am OTHER, we want to help make a part of their job a little easier – by providing the right tools to ensure everyone starts on the same playing field and has the same opportunities to succeed, while sharing a message that we believe will resonate and inspire.”

The range is now available exclusively at Target, as well as Yoobi.com and Yoobi’s flagship store.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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