Families holidaying in Cornwall and Devon this summer will be able to join the characters from the popular pre-school show Pip Ahoy for a mixed reality treasure hunt.
The hunt will take place around the seaside towns of Penzance, Padstow, Falmouth, St Ives and Newquay in Cornwall and in Crealy Adventure Park and Resort in Devon.
Launching this week, the initiative will enable families to access a Pip Ahoy branded map and take on th challenge of seeking out hotspots dropped at popular tourist locations in Cornwall and Devon to unlock their favourite Pip Ahoy characters.
They can then upload character selfies and earn discount rewards for food, drink and attractions.
In addition to collecting digital treasures, families can also unlock premium content to gain access to special offers and deals with local businesses, including award-winning family theme park, Crealy Adventure Park and Resort.
The scheme has been developed through a partnership between Landmrk and CHF Entertainment, creators of Pip Ahoy.
Adrian Wilkins, CEO of CHF Media Group, said: “Cornwall, with its amazing coastal locations, is the perfect spot to represent Pip Ahoy’s Salty Cove and for families to join Pip on their own adventures.
“We’re incredibly excited to take Pip and his friends on their first adventure into mixed-reality and can’t wait to see fans new and old sharing selfies with him on their holidays and engaging with the show like never before.”
Seth Jackson, CEO of Landmrk, added: “This project represents the next step in the evolution of destinations holidays. It can be difficult for parents to pry their children away from screens in order to see the sights and take part in activities.
“Mixed reality and location-based experiences such as this provide an opportunity for families, as well as for the travel and tourism industry more generally, to instead embrace mobile devices for the enhancement of family holidays.”