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Pippi Longstocking makes big plans for UK amid 75th birthday celebrations

It’s been 75 years since Sweden’t most famous literary export, Astrid Lindgren’s Pippi Longstocking arrived from her Mountain top home to the shores of the UK, bringing with her a free-spirit and superhuman strength.

Created in 1945 to a backdrop of World War II, Pippi Longstocking wielded her anti-authoritarian thinking and kindness to challenge the status quo. She quickly became an icon and role model for many across the globe.

Today, the Pippi Longstocking stories are amongst the most translated children’s books in the world, with over 70 million copies sold in 70 languages.

Over the course of 2020, UK audiences will have multiple opportunities to be introduced to and interact with The Strongest Girl in the World through a charity partnership launched today, new books and storytelling events across the country, before Pippi appears on stage in Pippi at Cirkus.

The show is a musical circus executive produced by ABBA’s Björn Ulvaeus, and it will premiere in Stockholm in summer 2020 – and on the big screen in a new film adaptation from Studio Canal and Heyday Films, the creators of Paddington 1 and 2, in the near future.

Continuing a legacy of Lingrid’s own mission as a life-long campaigner for children’s rights,  The Astrid Lindgren Company is collaborating with Save The Children to launch ‘Pippi of Today’, a global campaign to raise awareness and funds for the charity’s work for girls on the move.

The number of girls on the move is at the highest it’s been since the end of the Second World War. Like Pippi, millions of girls are forced to leave their families and make homes in new cities and countries, and they are at greater risk of being exposed to violence and exploitation, such as sexual abuse and child marriage.

In most cases, their education is also often put on hold. The campaign will tell the stories of 13 refugee girls over the course of the anniversary year, giving voice to their experiences and holding Pippi up as an empowering role model for strength, courage and hope in adversity.

Biscuiteers, Design House Stockholm, Houdini Sportswear, Primus and Unilever are just some of the companies supporting the campaign with limited-edition Pippi products for 2020.

Meanwhile, Lindgren’s long-term UK publisher will release six new, highly-illustrated editions of the Pippi stories during 2020: two chapter books, Meet Pippi Longstocking and Pippi Longstocking and the Snirkle Hunt, featuring artwork from the original illustrator, Ingrid Vang Nyman.

Also to feature will be Pippi Longstocking, Pippi Longstocking Goes Aboard and Pippi Longstocking in the South Seas (May 2020), with black and white illustrations by Mini Grey, and a hardback gift edition of Pippi Longstocking Goes Aboard, illustrated in full colour by former Waterstones Children’s Laureate, Lauren Child.

What’s more, the acclaimed storyteller Danyah Miller (I Believe in Unicorns) will be touring  the UK with her one-woman storytelling performance, Meet Pippi Longstocking, appearing at venues and festivals including the Imagine Children’s Festival (February 2020), British Library (March 2020) and the newly opened Story Museum (May 2020) during the first half of the year.

In additionPippi Longstocking: A Swashbuckling Musical Adventure, adapted for the stage by Mike Akers with music by Stu Barker, will travel to York Theatre Royal in July 2020 whilst a pop-up exhibition is scheduled to appear at Discover Children’s Story Centre in Stratford, East London, later in the summer.

Further event details will be announced over the course of 2020.

Olle Nyman, CEO at The Astrid Lindgren Company and grandson of Astrid Lindgren,said: “We can’t wait for British audiences to experience the particular combination of wit, humanity, independence and flair that turned both Astrid Lindgren and Pippi Longstocking into icons.

“For us at the Astrid Lindgren Company, it is important to continue my grandmother’s fight for children’s rights. In a world with ever stronger currents of nationalism and xenophobia, we want to highlight our shared responsibility for all children in demonstrating their strength and potential.

“With the help of Pippi, we want to support the girls who need it most, while also making their voices heard. Save the Children’s activities aim to support them, while Pippi serves as an inspiring role model that gives them strength and hope.”

Inger Ashing, CEO at Save the Children International, added: “Save the Children is excited to partner with the Astrid Lindgren Company to help expand our work for girls on the move. In 2019, we interviewed girls from around the world who are on the move to better understand their experiences and how we can best reach them with the right efforts. But we still lack sufficient data and knowledge in this area. With the funds raised, we will be able to help fill these knowledge gaps and expand our work, so that every girl survives, learns and is protected.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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