Pirata & Capitano rides wave of success with fleet of international broadcasters

The swashbuckling pre-school series Pirata and Capitano is riding a wave of success, having picked up a fleet of new international broadcasters across the US, LATAM, Korea, and China.

Discovery Family Channel picked up the animated series – developed by Millimages and co-produced by France Televisions and Italy’s Rai – back in early June. By the start of July, the series had landed a broadcast deal in China, with CCTV.

Pirata and Capitano is now looking to build on this broadcast success, and is represented for UK licensing opportunities by The Licensing Link Europe.

“We are absolutely delighted with the audience figures and the performances we are seeing wherever Pirata and Capitano premieres and then runs on air – as highlighted by Mediametrie/Eurodata TV Worldwide when they singled the show out as an international success story upon launch, confirming it as the number most watched on Channel 5 here in the UK,” said Ian Wickham, co-director of Licensing Link Europe.

“Over the last six months, the show has been elevated from one with predominantly strong European exposure, to one that now has a global reach with the US, LATAM, Korea and China now on board with key broadcast partners.”

The CGI series follows Pirata as she travels the Great Sea at the helm of her ship, the Pink Skull,
with her loyal crew in search of adventure. Her best friend, Capitano, flies a red seaplane and
joins them on their nautical explorations.

Pirata and Capitano endeavours to take young viewers on a ‘never ending treasure quest full of adventure and humour,’ while teaching the value of teamwork and friendship.

Wickham added: “Engaging storylines, exciting adventures, a great cast and some loveable villains means the show has something for all preschool children. Additionally, with a further 52 x 11 minute episodes in production currently to be delivered in 2020, we will have a fantastic bank of 104 x 11 minute stories in high definition and 3D animation of a quality not normally produced for the preschool market.

“We are extremely excited about the future, with many more broadcast announcements to be made shortly.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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