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PJ Masks embarks on Dubai Fitness Challenge to encourage local children to get active

PJ Masks is embarking on the month-long Dubai Fitness Challenge throughout November, helping to promote a healthier lifestyle to children, and encouraging them to be active for at least 30 minutes a day. The campaign, developed in partnership with Hasbro and eOne, will be delivered through exclusive workout videos released through the month.

The partnership was secured by 20too Licensing, Hasbro’s local sub-representative in MENA and Eventbox.

PJ Masks’ own Catboy, Owlette and Gekko are known for being active throughout the series. The heroes have to master their physical abilities in every episode, learning the values of teamwork, discipline and co-ordination in all their adventures – showing children that they too can be superheroes.

Four PJ Masks workout videos have been created for children of all ages, inspired by the well-known hero moves from the trio: Catboy, Owlette and Gekko. The first PJ Masks workout video will be released on the Dubai Fitness Challenge YouTube channel on 30 October 2020 and once a week thereafter until 28 November 2020.

The videos feature catchy and fun PJ Masks themed songs and the routines are energetic, challenging and intent on keeping the kids’ focus featured in iconic locations in Dubai. Children will be encouraged to replay the videos to keep learning and perfecting their own version of the routine with their favourite PJ Masks moves.

Whether it is inside or outside the home, children can learn the importance of staying active and healthy from a young age combined with the values of the PJ Masks heroes, where friendship and teamwork always saves the day.

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