Planeta Junior invests in ZAG Entertainment as the studio eyes greater presence in Europe

The European family entertainment company, Planeta Junior has acquired a participation in ZAG Entertainment in an extension of a long-standing relationship between the two who have successfully expanded ZAG Entertainment’s presence across Europe.

Under the new agreement, Planeta Junior will join the production company’s management board.

Planeta Junior and ZAG began their relationship in 2016 with an agreement to promote and represent the globally renowned, empowering and aspirational action-comedy series, Miraculous – The Adventures of Ladybug and Cat Noir, in Europe. In 2017, the two companies expanded their relationship with a coproduction agreement covering five new Zag Heroez series.

Among these was the 3D CGI-animated/live-action hybrid series Power Players, a recent global release about a boy who transforms into a living action figure who embarks on the biggest “small” adventures a kid could ever imagine alongside his favorite toys; and Ghostforce, currently in production for Disney Channel EMEA and Discovery Kids Latin America, about three junior high school students who form a secret team to defend their city from the ghastly ghouls haunting it.

Furthermore, Miraculous: the Ladybug show, co-produced by Planeta Junior, leapt onto the stage in Madrid last December with the musical and moving soon to Paris followed by key cities around the world in 2021

Alongside this capital agreement, both companies have drafted a European strategic plan, which includes an ambitious content creation agenda for cinema and television audiences and experiences, as well as a road map to strengthen licenses and merchandising.

A toy line from Zag Lab, ZAG’s new toy division, and Playmates Toys will debut this fall in key territories around the world, and in fall 2021 across the U.S. And, a $70M budget animated Miraculous feature, co-produced by ZAG, ON kids & family and Planeta Jr., will also be released globally, scheduled to premiere in fall 2021 or early 2022.

“We are very proud to announce this agreement, which intensifies our business relationship and our longstanding friendship with ZAG. Planeta Junior shares ZAG’s enthusiasm for creating quality content that excites and entertains children, and is capable of becoming a very powerful brand,” said Ignacio Segura, general manager, Planeta Junior and future Zag board member.

Jeremy Zag, founder and CEO of ZAG, added: “Planeta has always believed in Zag and has given us the strength to push beyond our limits, and we are thrilled to have them on board in this next new chapter to continue the journey to build the ZAG dream.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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