The European entertainment company, Planeta Junior, has signed a new licensing agreement with Cools Group Studio and Studio 100 to launch Maya the Bee bio ice cream dots across Poland. The deal marks the first time that the ice cream brand has partnered with a character IP.
Available from the end of April this year, the range will deliver a variety of flavours like bubble gum, cream, cotton candy, and vanilla, while being made of natural ingredients and free of colourants or preservatives.
“The adventures of Maya the Bee bring joy to successive generations. I myself perfectly remember the cartoons from my youth. We are very much looking forward to working with Studio 100 and Planeta Junior and I am convinced that together we will create an excellent product,” said Przemyslaw Rogowski, CEO of Cools Group.
Joachim Knödler, head of licensing at Studio 100 Media, added: “We are thankful for the trust Cools Group places in us and in Maya to be the first ever license signed for their delicious Bio ice cream. We cannot wait for the first warm days and summer to be here, to bring this amazing product to kids and their families.”
Planeta Junior holds the licensing and broadcasting rights to the Maya the Bee brand in Iberia, Italy, Greece and licensing rights in the CEE as Studio 100 agents.
With strong values of respect for the environment, care of nature, biodiversity, freedom and friendship, Maya has become the face of a number of bio and natural products as well as social responsibility actions such as the recent Greenpeace campaign #SOSABEJAS, aimed at raising awareness and sensitizing children to the need to save bees.