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Planeta Junior moves in on France with new cluster formation of EU operations

Planeta Junior has strengthened its position in France with the formation of a cluster that groups its French, Portuguese and Spanish operations together.

The move has been designed to help develop new transversal strategies as Planeta Junior looks to build business across the regions of Europe.

This development is particularly relevant for Planta Junior as it readies to launch universal properties such as Pucca, Gormiti, Squish and Snackworld later this year, and the Spanish structure will support the cluster to reinforce regional content, licensing, marketing and retail strategies.

As a result, the cluster will also benefit from a dedicated sales and marketing team.

Antonella Ceraso will manage the new cluster, in line with the success she has driven for the firm’s Spanish and Portuguese markets. Ceraso will continue to be responsible for these markets.

Olivier Salomon will continue his position as country manager at the French delegation, and the cluster will report directly to Diego Ibanez, international commercial director at Planeta Junior.

It’s all part of Planeta Junior’s commitment to France, where it has created recent alliances with companies such as ZAG Animation, Method Animation and Cottonwood Media. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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