Planeta Junior has bolstered its executive team with the appointment of Paula Taborda dos Guaranys as its director of content. She will lead the creation of a strong content portfolio through co-productions, original productions, and acquisition.
She will report directly to Diego Ibáñez, Planeta Junior’s international commercial director.
Paula Taborda dos Guaranys was the creative and business mind behind the Globo Group children’s channels, responsible for putting Brazil on the map of major kids’ players, closing several coproduction agreements including Miraculous: Tales of Ladybug & Cat Noir, Paper Port, Trulli Tales, Denver, Power Players, Alice & Lewis, Dronix, and others.
“It is an honour to have the opportunity to work at Grupo Planeta, a communication leader in Spain, and to extend my content expertise from Planeta Junior in Spain throughout the group’s offices in Europe,” she said.
“It’s a brand new start full of challenges and joy and I’d like to thank Ignacio Segura and Diego Ibáñez for entrusting me with this opportunity.”
Paula Taborda’s new role forms part of the Planeta Junior strategy for becoming a global children and youth entertainment company. It currently owns over 350 hours’ co-produced content featuring big name series like Gormiti, Power Players and Squish, with further series in development including: That’s Joey, Milo, Tilly, Superpigs and Pio Rocks.