Planeta Junior has welcomed Emanuela Tartari to the role of country manager for Italy and head of international softlines.
Tartari joins the company, boasting over 25 years’ experience in licensing, strategic brand and category development, as well as deep knowledge of the fashion industry. She developed her career in different roles at Warner Bros. Consumer Products.
Most recently, she spent the last ten years in London leading Fashion and Home business development for the EMEA region.
In her new role, Tartari will report to Diego Ibáñez, international commercial director. As country manager for Planeta Junior Italy, she will manage media sales and consumer products for properties including Gormiti, Power Players, Miraculous Ladybug and Pucca.
Tartari is also head of international softlines and assumes the highest responsibility for the design and implementation of global fashion and apparel strategies for Planeta Junior brands.