Planeta Junior welcomes Hélène El Arouni to head of consumer products role

Planeta Junior has welcomed Hélène El Arouni to the role of head of consumer products and media in France.

Having worked as Marketing Analyst at Europe’s leading media sales house (TF1 Advertising), marketing manager at a start-up and as senior consumer products manager at TF1 Licenses, El Arouni boasts a vast experience of the licensing industry.

This June, she was named the 2019 Rising Star of Licensing at the Licensing International Awards.

In her new role El Arouni will report to Antonella Ceraso, who manages the sales cluster for French, Portuguese and Spanish operations. As head of consumer products & Media, France, she will manage media sales and consumer products for Planeta Junior properties, and help position Planeta Junior as a leading company in France.

By employing Hélène, Planeta Junior extends its commitment to the French market, where it
has recently joined forces with leading entertainment companies, including ZAG Animation
(Miraculous: Tales of Ladybug & Cat Noir, Power Players), Cottonwood Media (Squish, Find Me
in Paris) and Superprod Animation (Helen’s Little School, That’s Joey).

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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