Licensing.biz Licensing industry news – Apparel, Art & Design, Entertainment, Food & Drink, Publishing, Retail, Sports, Toys & Gifts
Popular mobile gaming franchise Plants vs. Zombies is taking steps to beat the bullies with a new partnership with the T-Shirt Booth.
Bulldog Licensing has joined with the team behind the charity fundraising initiative from Digital Giving to help raise money for the leading bullying prevention charity, BeatBullying.
The free T-Shirt Booth app allows fans to personalise their t-shirts with their favourite Plants vs. Zombies characters and designs. Digital Giving will then donate £2 from each t-shirt sale to the brand’s partner charity.
“We are very pleased that Plants vs. Zombies is adding its considerable weight to such a good cause,” said Vicky Hill of Bulldog Licensing.
“Bullying is a very serious subject, but bringing some of the best loved kids brands together in this innovative way can go some way towards putting an end to it.”
Grant Morgan, co-founder of Digital Giving, added: “We are absolutely delighted to see Plants vs. Zombies joining a host of other favourite children’s characters in this digital fundraising product range.”
The T-Shirt Booth app is available to download via the Apple App Store and Google Play for Android.
