Popular mobile gaming property Plants vs Zombies is continuing to grow as Bulldog Licensing inks new deals with Titan Magazines, Magic Box and Character World.
The latest deals for the property will see Titan launch a Plants vs Zombies magazine, while Magic Box will develop a range of collectable sticker books.
Character World is also set to release a homewards range including, bedding, curtains and rugs.
Product will roll out for all three lines this month as the deals add to a list of existing partners that includes Character Options, Penguin, A4T, Bioworld, Cooneen and GB Eye.
The gaming app has enjoyed a global success that has seen the original game installed over 140 million times worldwide. Released on August 15th, Plants vs Zombies 2 soared to top spot in the App Store in 137 countries, becoming the most successful mobile game launch in the history of brand owner, Electronic Arts. Read Licensing.biz’s full coverage here.
"These deals see Plants vs. Zombies expanding into three new sectors, which shows once again just what a strong brand it is with a reach that far transcends the digital," said Bulldog MD, Rob Corney.
"This is thanks t a huge fan base that is waiting to snap up anything related to this phenomenal property."