Bulldog Licensing has signed new agreements for Plants vs. Zombies with clothing firm Cooneen and fantasy and cult retailer Forbidden Planet.
Cooneen will create a nightwear and underwear range based on the game property, while a deal with Forbidden Planet will see the specialist store stock Plants vs. Zombies products with support from window displays, in-store signage, competitions and social media.
EA’s Plants vs. Zombies game has been downloaded over 140 million times, and Plants vs. Zombies 2 has been downloaded 25 million times since launching last month, making it the most successful mobile game launch in EA’s history.
"We are delighted to have brought these two great partners on board for Plants vs. Zombies," says Bulldog MD Rob Corney.
"With the sequel hammering home the dominance of this entertainment brand across digital channels, there has never been a better time to be involved with the Plants vs. Zombies world and we will be making more announcements soon."
Cooneen and Forbidden Planet are the latest in a list of Plants vs. Zombies partners that includes plush and toys from Jazwares, Penguin for a publishing range, Titan for a magazine, Magic Box for sticker books and Character World for homewares.
Elsewhere, A4T is creating Plants vs. Zombies digital peripherals, GB has signed on for posters and Bioworld is creating apparel and fashion accessories.
Products will launch in the UK this autumn and the licensing programme will roll out more widely across Europe throughout 2014.