Play-Doh teams up with Heinz

Hasbro’s Play-Doh brand has partnered with Heinz for a new daily prize draw promotion that will run until mid-December.

The promotion will include limited edition labels featuring the playful Play-Doh brand and characters. The promotion will run on Heinz Pasta multipacks and will give entrants the chance to enter a prize draw to win one of 50 Play-Doh prizes every day. 

As well as running on Heinz multipack products, the campaign will be promoted across the Heinz UK website as well as Play-Doh and Heinz social channels, with the packs available on shelves between October 23rd and December 17th. The promotion will run across an assortment of Heinz multipacks.

“We are thrilled to be teaming up with such an established brand as Heinz to give families the chance to enjoy both the creativity and nostalgia of two family favourites,” commented Craig Wilkins, marketing director Hasbro UK & Ireland.

Brook Aspden, brand manager for Heinz Pasta, added: “This exciting promotion combines two brands that are already well-loved by UK families. Collaborating with the Play-Doh brand is perfect way to help us deliver more smiles at mealtimes!”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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