Play Fusion CEO talks how connected play is bringing together toys, games and entertainment

Lightseekers, which launched this month in the UK, is a truly unique prospect to licensors- a connected world of products, encompassing an animated series, video games, trading card games, toys and more.

The possibilities for this immersive world are endless and the mind boggles, comprehending the possibilities this technology could mean for licensing as a whole, especially when it comes to products marketed towards children.

"Lightseekers is the first in next generation, next level play. It’s the world’s first holistic, mixed-reality entertainment platform," Mark Gerhard, co-creator of Lightseekers told ToyNews.

"That sounds a lot like jargon but what that actually means is that these different types of media exist including comics, TV shows, toys, interactive game and we’ve developed technology that playfully augments all of these to enhance the game experience."

"The Lightseekers game is the hub of the experience and soon we’ll be launching a TV show on YouTube and we’ve got technology that will recognise what is happening in the show, which will unlock certain content in the game," Gerhard continues.

"There’s also the trading card game. While it’s a cool, stand-alone TCG, there’s also augmented reality as part of the game experience with pets, unique cards, rare cards etc. The same is true of the action figures. Not only does the figure affect the game but the game affects the figure. You can accessorise the figure, every toy accessory is globally unique and as you level them up."

Read the full interview on ToyNews, here.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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