Playmates Toys forms alliance with Miraculous: Tales of Ladybug and Cat Noir studio ZAG

Playmates Toys has been called upon to begin development of a line-up of innovative new toy lines for ZAG’s portfolio of popular animated brands, including its hit Miraculous: Tales of Ladybug & Cat Noir.

Playmates Toys is recognised as a global marketing company with over 50 years of innovation and success in the character licensing world. It’s now struck up an alliance with ZAG, the global independent entertainment studio.

“What we love most about Playmates Toys, aside from their fantastic team, is its ability to not only capture the magic of our characters but also bring them to life,” said Jeremy Zag, chief executive officer, ZAG.

“The team’s ability to tackle any and all production challenges inspires us to further push the envelope and continue to innovate. We couldn’t ask for a better partner.”

Karl Aaronian, senior vice president of marketing, Playmates Toys, added: “We’re thrilled to enter into an enduring partnership with such a high caliber entertainment studio. We continuously strive to create unique product lines for kids that are entertaining, innovative and high-quality, and ZAG is the perfect partner as we look to the future, sharing the same values as us.

“This is truly a new way of doing things. Working hand in hand with Jeremy and his team from the IP inception right through to having toys on shelves allows for a truly unique creative approach that will lead to incredibly innovative entertainment content and toy product.”

ZAG is led by founder and CEO, Jeremy Zag. After founding the company in France in 2009, he has since expanded the company and operations to the United States. With a new corporate headquarters in Santa Monica, California that has recently expanded to include the Global Brand Franchise office, ZAG has become a beacon of creative collaboration.

The company’s first entertainment property, Miraculous: Tales of Ladybug & Cat Noir, has become an international phenomenon, with new and upcoming titles Power Players and Ghost Force already creating significant buzz.

Miraculous: Tales of Ladybug & Cat Noir, which airs in over 120 countries worldwide, continues on a rapid growth path, with new seasons in production, movies, a major worldwide theatrical release and more. New title Power Players, currently airing on Cartoon Network, is an all-new action-comedy animation series with real stakes, large laughs and over-the-top action.

One of the most realistically animated, episodic shows ever produced, this heroic fantasy follows a young boy Axel as he transforms into a living action figure with a wild new perspective on the world.

Meanwhile, Ghost Force, an upcoming CGI-animated series, follows a group of junior high school friends who form a secret superhero team dedicated to protecting New York City from spectral villains, large and small.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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