Playmobil and Studio 100 bring Heidi toy partnership to the screen with CGI specials

Studio 100 Media and the European toymaker, Playmobil, have joined forces to bring the Heidi Special: Spring is here to TV channels across Europe this spring.

Under the partnership, Heidi has been rendered to life with a CGI animated Playmobil styling, riffing off the already existing Heidi-licensed toy line from the toymaker, and dropped into the idyllic Alpine setting she is known for.

Among the channels to premiere the Heidi Special: Spring is here are Canal Panda in Portugal, Kidzone in the Baltics, Studio 100 TV in Belgium, Toggolino on Super RTL for the German-speaking territories, TVPabc in Poland, and the Rai Yoyo App in Italy.

A second Heidi Playmobil special, Heidi Special: Winter in Dörfli will follow in autumn this year, and will take audiences to a winter landscape to follow Heidi’s snowy adventures. Both specials are produced by Studio 100 Animation and distributed by Studio 100 Media.

Martin Krieger, CEO of Studio 100 Media, said: “Watching Heidi and her world come to life in Playmobil’s wonderful play-sets as well as in the new CGI animations has been a great pleasure over the last months.

“This exciting cooperation with Playmobil as a strong strategic partner both in the toys sector and on the content production side allows us to bring the Heidi brand experience to a new level.”

Studio 100 Media and Brandstätter Group have signed an extensive license deal for Heidi, covering the worldwide rights with the exception of some territories in Asia. As part of the agreement, six detailed Playmobil play-sets bring Heidi’s Swiss Alps home to any playroom including characters, locations and stories from the series.

Original details and sophisticated features allow fans of Heidi to immerse themselves fully in Swiss mountain life, as well as experience Heidi’s adventures in friendship and family.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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