Planeta Junior has been appointed the licensing, merchandising and promotion agent for Morgen Studio’s animated TV series Super 4 across Italy.
The new partnership will also see the firm represent the Playmobil brand across the territory.
Meanwhile, Nottingham Forrest has been appointed to represent the Super 4 and Playmobil brands across both Spain and Portugal.
Broadcasting around the world, Super 4 will air in Italy through Cartoonito and Boomerang, and on Neox Kidz and TV3 in Spain. The series will air on Canal Panda in Portugal.
“Playmobil is one of the most prestigious companies in the toy market; its proposal to establish itself, through Super 4, in a leading entertainment brand, fits perfectly with the aim of Planeta Junior on enhancing properties based on the best market content,” said Diego Ibanez, international commercial director at Planeta Junior.