PlayMonster launches Schitt’s Creek version of hit party game THINGS… in ITV Studios deal

ITV Studios is building on recent licensing developments for its record-setting Emmy award-winning sitcom, Schitt’s Creek thanks to a new partnership with PlayMonster’s popular party game, THINGS…

THINGS… Schitt’s Creek Edition puts a new spin on the best-selling party game that has to date, sold more than four million globally since it launched to the market. The easy-to-play party game challenges players to cover topics such as ‘THINGS… you wouldn’t do for a million dollars’, but through the personalities of the show’s cast of characters.

Players will be challenged to create responses to topics like ‘THINGS… Moira needs to survive’, or ‘THINGS… the Roses whish Twyla served at the Cafe Tropical’, and then take turns guessing who said what.

“The hilarity and sarcasm of the Schitt’s Creek characters invites fans to relate on many different levels,” said Scott Flynn, VP sales and marketing at PlayMonster. “Paired with the game of THINGS…, this special edition gives fans a fun, unique way to engage and play, all while referencing their favorite show.” 

THINGS… Schitt’s Creek Edition includes 200 topic cards, a response pad and sticker sheet, and is for four or more players, between ages 14 to adult. It will be available for purchase for $19.99 exclusively at Target on August 15, 2021, and will be available everywhere else on October 1, 2021.

PlayMonster is an international toy and game company with a diversified portfolio that includes popular brands and products such as Koosh, “TOTY Game of the Year” Yeti in My Spaghetti, plus THINGS…, 5 Second Rule, Relative Insanity, Farkle, SET, Five Crowns, and Spirograph.

This is the latest US deal for the ITV produced and distributed Schitt’s Creek, following a slated of partnerships detailed late last year, and a more recent partnership with Lion Brand Yarn Company who launched a line of Rose Apothecary branded wool to enabling fans of the show to recreate some of their favourite looks at home.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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