Snap Ships Dawn of Battle (CNW Group/PlayMonster LLC)

PlayMonster taps Wind Sun Sky to develop animated Snap Ships series

The global toy company PlayMonster has teamed up with the award-winning entertainment company, Wind Sun Sky to develop a new animated series based on the firm’s recently launched Snap Ships brand. The series will be developed for streaming on YouTube.

Season one of the series, Snap Ships: Dawn of Battle will take viewers to a future world that is under constant attack from a brutal alien threat, and where the fate of humanity rests with the heroes of the Snap Ships fleet, called The Forge.

The series will aim to expand the appeal of the newly launched Snap Ships toy line, bringing its Build to Battle action play to life with animation, battle scenes, and development of the characters and story line. Essentially, the pilots and villains of Snap Ships have faces, personalities and back stories that will thrill fans as they watch it all unfold onscreen.

The animated series marks PlayMonster’s first venture into franchise-driven content production. Wind Sun Sky, however, boasts vast experience in the business of evolving IP in such a way.

“We were excited about the Snap Ships brand when it was a building system with a few items and some big ideas. Now, after working with Wind Sun Sky and seeing those ideas come to life and grow into thrilling content and story, we’re more excited than we ever have been about a new product line,” said Scott Flynn, VP sales and marketing of PlayMonster.

“Wind Sun Sky is a valuable partner with impressive abilities, and who is easy and fun to work with—it’s a big win for PlayMonster.”

Wind Sun Sky’s creative work on comics, interactive gaming, online programming, and film and TV such as The Walking DeadCamp Bonkers, Super Dinosaurs, My Singing Monsters and Summoners War is what impressed PlayMonster and led them to reach out and inquire about a potential partnership.

Catherine Winder, CEO and executive producer of Wind Sun Sky, said: “We knew right away that we wanted to be a part of Snap Ships because of its all-around potential. We’re excited to partner with PlayMonster, one of the fastest growing toy companies in the industry, to bring the Snap Ships story to life through multi-platform storytelling.”

Snap Ships invites kids to build, battle and display an exciting array of cool spacecrafts, merging two of the biggest play patterns for boys – action-play and construction.

For more information about Snap Ships, visit www.snapships.com.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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