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PlayStation partners with Nike and NBA star for limited edition sneakers

Sony PlayStation has partnered with Nike to reveal its first signature sneaker, developed in collaboration with NBA star Paul George.

The ‘PlayStation’ colourway of the PG2 sneaker features a light-up PlayStation logo on the tongue, PlayStation icons across the side and lace holes that match the colours of the console’s controller buttons.

All purchases of the pair will also come packed with a code redeemable for a dynamic theme on the PlayStation 4 system.

The pair was revealed at a high-profile basketball game where the Thunders faced off against the Cavs. The sneakers will be available worldwide next month.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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