Pocket.watch adds 13 new creators to its roster of global digital stars

Pocket.watch, the leading kids and family studio creating global franchises for Generation Alpha, has announced the addition of 13 new creators to its roster of global superstars. The move significantly expands the company’s audience, content library, and original content slate with the world’s biggest kids and family digital stars.

The new creators bring further diversity, broader age ranges and new formats to pocket.watch, which already boasts content and original intellectual property from powerhouse creators like Ryan’s World, Toys and Colors, Onyx Family, Kids Diana Show and LankyBox, the current No. 1 gaming channel on all of YouTube.

In 2021, pocket.watch content was watched for over 4 billion hours across the company’s 44 global distribution partners including AVOD, SVOD and linear platforms in over 129 countries. By integrating these new creators into their unique content distribution offering, pocket.watch is positioned for significant growth in 2022 and beyond. These additions bring the company’s library to over 70,000 videos, cumulating to more than 15,000 hours of content available to streaming platforms for distribution. The company continues to innovate the way it packages content to include new formats beyond its breakthrough MishMash format which transforms short-form videos into twenty-two minute episodes capable of being distributed on all types of premium platforms globally.

Pocket.watch is also developing original content inspired by many of its new partners, opening up the opportunity for these creators to participate in entirely new franchises that grow way beyond YouTube – following in the footsteps of other pocket.watch originals like the Emmy-nominated Ryan’s Mystery Playdate and the animated series Onyx Monster Mysteries and Love, Diana Adventures.

“The pocket.watch library of kids and family content is unlike any other in the industry,” says Chris M. Williams, Founder and CEO, pocket.watch. “Our unique approach to packaging content, as well as our skills in developing original content with the biggest digital stars and creators in the world allows us to supply all types of streaming platforms with proven content and IP that attracts and engages massive audiences everywhere it goes, while providing our creator partners with new opportunities to monetize content beyond YouTube.”

New pocket.watch creators represent a broad range of quality kids and family content genres including gaming, art instruction, preschool animation, edutainment and sketch comedy. They are listed below alongside the number of total views for their channel(s) on YouTube in the month of April 2022.

  • Vania Mania Kids: 222 million
    • Vania Mania Kids stars 5 siblings: Vania, Mania, Stefy, Dasha and Alex! Kids and families around the world join in on their adventures in pretend play through laughter, singing and learning.
  • Hudson’s Playground: 99 million
    • From tractors to bulldozers to balers, Hudson’s Playground has a whole stable of super cool farming equipment that ignites kids’ curiosity about technology, farming, and the great outdoors.
  • Mackenzie Turner: 68.8 million
    • 22-year old Mackenzie Turner loves spreading happiness around the world through gaming and vlog content. Best known for her fun and lively personality, fans love tuning in to watch Mackenzie play their favorite Roblox games!
  • Art for Kids Hub: 40 million
    • Art for Kids Hub is on a mission to teach their fans to learn how to draw! Rob and his family teach a new art lesson every Monday through Friday on their channel.
  • ShanePlays: 19 million
    • Since 2017, fans around the world can’t get enough of ShanePlays’ wild reality-based Roblox movies and machinima.
  • Kamdenboy & Kyraboo: 13.8 million
    • Kamdenboy & Kyraboo are a dynamic sibling duo that uses imagination to conquer the world through learning and play! With some help from mom and dad, Kamdenboy and Kyraboo find fun in challenges, skits, pretend play, and more.
  • Scratch Garden: 13.1 million
    • Scratch Garden creates fun, educational animated content for kids, educators, students, and anyone else that likes laughing and learning at the same time!
  • The Stella Show: 12 million
    • Stella is an effervescent 7-year-old, who creates hilariously entertaining skits and challenges with older brother, Jameson, and her parents, Erika and James.
  • Denis: 7.3 million
    • Denis is an uber-popular gaming creator best known for entertaining audiences through Roblox content that highlights Denis’ friendly and easygoing personality.
  • Koala & Giraffe: 6 million
    • Kids love tuning in to Koala & Giraffe’s “Mini Musicals” that keep audiences laughing while teaching important lessons with humorous nursery rhymes.
  • Kaven Adventures: 5.7 million
    • Kids love joining 6-year old Kaven on epic adventures in-game and in real life! Kaven and his Dad play the hottest kid-friendly games, from trending apps to the ever-popular Roblox.
  • GEM Sisters: 5.6 million
    • GEM stands for Gaming with Evangeline and Mercedes! Fans tune in to watch them play kid favorite games including Roblox, Fortnite, and Minecraft.
  • Doods: 3.3 million
    • Doods’ clever 3D animations take regular household items and bring them to life by showcasing their unique perspectives in humorous everyday situations.

For more information about the pocket.watch roster of franchises and creators and its premium slate of content, visit pocket.watch.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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