Ryan’s World is making its foray into the footwear market thanks to a new partnership between Pocket.watch and Sunlight Entertainment that will see the kids’ franchise step into a new Skechers deal.
Co-branded Sketchers x Ryan’s World, the new collection is a collaborative effort between Ryan and the Skechers Kids design team and will launch in the United States this July. It will mark the first time that a major shoe brand has partnered with a kid influencer brand.
“At pocket.watch, our mission is to bring kids more of what they love,” said Kerry Tucker, chief marketing officer, pocket.watch. “This first of its kind collaboration between Ryan’s World and Skechers introduces footwear to the Ryan’s World franchise and gives kids the incredible opportunity to wear two of their favorite brands at once. Our collaboration with Skechers further demonstrates the massive appeal of the Ryan’s World brand, and its evolution from YouTube channel to pop culture phenomenon.”
Jeremy Saul, managing director of global licensing and strategic partnerships for Skechers, added: “Skechers has a long history of creating footwear that kids love to wear, and we believe our Skechers x Ryan’s World collection will resonate with Ryan’s fan base. Ryan is creative, fun, energetic – everything Skechers is for kids – it’s a perfect fit.”
“I’m excited to share these shoes with my fans,” said nine-year-old Ryan Kaji, who collaborated with Skechers on the collection. “It was fun to design the sneakers, and I can’t wait to show them off soon.”
Since its 2015 launch, Ryan’s World has grown to become one of the world’s largest and most successful kids’ franchises. The YouTube channels feature fun and easy science experiments, educational content, animated adventures, imaginative toy play, and videos that document daily life for the family of five, which includes Ryan’s younger twin sisters.
Ryan’s World also includes content distributed via streaming platforms, mobile and console games, Roblox and more. Ryan’s World consumer products span every category and are sold all over the world. Ryan’s World even has a balloon in the Macy’s Thanksgiving Day Parade.