Pocket.watch teams up with YouTube superstars Toys and Colors for global franchise ‘Kaleidoscope City’

Family entertainment company pocket.watch, which specializes in extending kids and family YouTube stars and characters into global franchises like the mega-hit Ryan’s World, has slated spring 2022 for the launch of its latest project.

Kaleidoscope City will be based off Toys and Colors, the popular YouTube channel which amasses 1.5 billion views per month. The ensemble Asian-American cast features young friends Wendy, Alex, Emma, Jannie and Andrew, in addition to a host of Aunties and Uncles familiar to the channel’s massive audience.

Kaleidoscope City will come to life in an original live action/animated series, consumer products, gaming, podcasts, live events, and much more. The City is a magical world of colour where kids learn to see things from a new perspective and learn about diversity, varied points of view, conflict management and empathy.

“We are thrilled to partner with the incredible ensemble of Toys and Colors and we are so excited to introduce Kaleidoscope City as our next global kids and family franchise. This partnership reinforces our mission to bring kids more of what they love and to ensure that kids around the world see themselves in pocket.watch,” says Kerry Tucker, Chief Marketing and Franchise Officer of pocket.watch. “Our success in bringing franchise economics to the world’s most popular YouTube creators and produce, license and distribute original IP to every consumer touchpoint gives us the distinct opportunity to reach diverse audiences across the globe. Toys and Colors is a perfect addition to the pocket.watch family.”

Production is underway on an original hybrid live action/animation series created by pocket.watch Chief Content Officer, Albie Hecht, entitled “Toys and Colors in Kaleidoscope City”, featuring the Toys and Colors ensemble as live action characters against virtual photorealistic backgrounds combined with MOCAP CG animated characters – all produced in real time in the Unreal Game Engine. The franchise also introduces a cast of new animated characters who run various world bazaar shops and help the Toys and Colors crew navigate Kaleidoscope City. Baby Rainbow, Matcha, Dax and Chi Chi all have unique perspectives and personas and will serve as the inspiration for gaming, consumer products, podcasts, live events and more.

“We are so excited to join pocket.watch as their partners in becoming the next big global franchise for kids and families,” says Tim Nguyen of Toys and Colors. “After seeing what pocket.watch has done with brands like Ryan’s World and Love, Diana, and hearing about their incredible plans for Kaleidoscope City, we can’t wait to bring this new franchise to our fans all over the world.”

 

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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