Poetic Brands brings Gigantosaurus into its baby, children’s wear and accessories fold

Poetic Brands has added the award-winning children’s IP, Gigantosaurus to its growing baby, children’s wear and accessories division. The move marks a new partnership between bRAND-WARD Services and Cyber Group Studios, brokered by Riverside Brands.

Targeting children aged three to six, Poetic Brands’ Gigantosaurus collection is due to include a range of children’s apparel, outerwear and swimwear, as well as luggage. The collection is inspired by the popular Gigantosaurus, and the case of characters, including Rocky, Bill, Tiny and Mazu.

Written by Jonny Duddle, published by Templar, and sold to 300,000 units in the UK alone, Gigantosaurus follows the adventure of four dinosaur friends who are trying to avoid the Gigantosaurus while playing in the forest. 

In 2018, the story was adapted into an CGI-animated TV series by Paris and Los Angeles-based producer and distributor, Cyber Group Studios. The popular CGI-animated programme, currently airing its first season on Disney Junior worldwide, Tiny POP (UK) and on other major broadcasters, is also available on Netflix and Disney +.

In addition, the series has just been commissioned by The Walt Disney Company and France Télévisions for seasons two and three and by Super RTL (Germany) for season two. 

Gigantosaurus has also been adapted into a video game. Developed by Cyber Group Studios and published by Outright Games, Gigantosurus the Game was launched on March 27th, 2020.

In addition, Jakks Pacific Inc introduced a Gigantosaurus toy range in the US in Q4 last year and Templar will have 40 new TV tie-in books published over the next three years in the UK. Many more categories will be announced and are in discussion for launch in 2021.

Anne Bradford, director, Poetic Brands, said:Gigantosaurus was actually the first licence that we signed for our Baby and Children’s wear division which was a significant moment for us! Although extinct, dinosaurs will never go out of fashion, and this has already been a really fun collection to start creating and sharing at retail.

“With a huge following across boys and girls, we are looking forward to sharing the collections and providing everything for pre-schoolers from tee shirts and joggers, to puddle suits and jackets. We have also just found out that Gigantosaurus will be one of the 12 featured book titles for World Book Day 2021, so now is the perfect time to speak to us and create some amazing product for spring.”

Trudi Hayward, co-founder of bRAND-WARD Services Limited, added: “We are delighted to be partnering Poetic Brands, as they are a great company to work with and Cyber Group Studios has been delighted with their interpretation of Gigantosaurus on their range of clothing products, and will look forward to seeing lots of children wearing their favourite dinosaurs when the product launches early next year.”  

Ash Holman from Riverside Brands, concluded: “Poetic Brands has a best in class retail distribution network, and we are in the midst of some very exciting joint launch plans. Fans of the show will love to wear the product that will be available on shelves early next year.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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