Apparel specialist Poetic Brands has partnered with Walkers to launch a range of adult clothing in the UK and Ireland, through a deal brokered by Walkers’ licensing agency IMG.

The new collection will include sweatshirts, T-shirts, joggers, shorts and more, all taking inspiration from the iconic brand which originated in 1948 and quickly became the most popular crisp brand in the UK.

Utilising the instantly recognisable branding and graphics synonymous with Walkers, the collection is set to tap into the nation’s demand for heritage brands.

Elliott Matthews, Managing Director of Poetic Brands, commented: “Walkers is a dream property to work with as it holds a place in the hearts of many. We’re having fun with the iconic logo and branding for this collection and creating some on-trend pieces which are sure to be a hit.”

Sam Barker, Senior Licensing Director at IMG, added: “The Walkers brand is instantly recognisable and has a timeless appeal that is loved by consumers of all ages, which will be highlighted throughout this apparel collection with Poetic Brands.”