The apparel licensee, Poetic Brands, has added the international governing body of football, FIFA, to its portfolio of brands with the launch of a new range of FIFA themed clothing. The range will capitalise on the body’s historical marques and logos, the kind of which have been recognised worldwide for more than 100 years.

The Poetic Brands collection will feature t-shirts, sweatshirts, and nightwear and will launch into the UK with retailers stocking ranges from spring/summer 2021.

Founded in 1904, FIFA is the umbrella organisation of its members, currently 211 national football associations. Its objectives include developing football around the world, staging international competitions, and ensuring that the game of football is available to all who wish to participate. 

The member associations of FIFA take part in the FIFA World Cup every four years, with the next edition taking place in 2022, providing a key selling point after the launch of the clothing line.

“Together with Poetic Brands, we’ll be bringing new energy to FIFA’s beloved historical emblems,” said FIFA head of licensing and retail, Sarah Bohner. “We look forward to helping fans relive and celebrate their favourite tournaments through unique, creative designs.”

Elliott Matthews, executive director of Poetic Brands, added: “We are really excited to be adding FIFA to our portfolio of properties. The brand is instantly recognisable not only to football fans, but to the vast majority of consumers. We are sure the collection will reach fans of the game throughout the UK and prove popular with supporters of all clubs.”