Poetic Brands tunes up new Fender apparel range

The licensed clothing specialist, Poetic Brands has tuned up a new European deal with the musical instrument manufacturer, Fender, to create a raft of new apparel lines for adults. The partnership arrives off the back of a trend for music properties within the consumer products space over the last few years.

The new range is set to launch this autumn/winter and will be led by nightwear, t-shirts, sweatshirts, and tracksuits. The new signing expands Poetic Brands’ music portfolio which already includes the likes of AC/DC, Def Leppard, Pink Floyd, Woodstock, and MTV.

Established in 1946, Fender has a long history of revolutionising music and culture across all genres, from rock ‘n’ roll to country and western, jazz, and rhythm and blues. The brand name has become a cultural icon that rolls out Fender guitars, basses, and amps played by music lovers the world over.

Elliott Matthews, executive director of Poetic Brands, said: “Having Fender on board adds a new dimension to our music portfolio, with a global guitar brand to join our range of bands and artists. 

“Fender is a leading brand in the music sector and we are looking forward to leaning on its heritage and ethos to create an innovative on-trend collection. Music brands have been increasing in popularity recently, so we’re sure consumers will love this range.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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