Poeticgem extends England football brand ahead of 2014 World Cup

Licensed clothing company, Poeticgem has extended its agreement with The FA to include mens and ladies apparel and kidswear for the England football brand.

Adding to the building excitement surrounding the 2014 World Cup in Brazil, Poeticgem will launch three new ranges combining the England Three Lions crest with creative styling for a range aimed at football fans of all ages.

"England football is a huge brand and this rights extension allows us to add products that will help both adults and kids support their national team," said Elliot Matthews of Poeticgem.

"With the World Cup at the forefront of every fan’s mind these new lines will have huge appeal at retail as people get behind England in the lead up to the tournament."

The England football team are currently second in their qualifying group with a game in hand over Montenegro.

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